Last Thursday the first official trailer for Fifty Shades of Grey went live. Since then it has already become the single most-viewed trailer of 2014. Last year the casting predictions/announcement for this project were all the craze, so it shouldn't be surprising that it is as popular as it is. What started as Twilight fan faction grew to become a bestselling book series by E.L. James about a young and impressionable student who meets a devilishly handsome billionaire and all their kinky sex adventures in his "red room." And that's precisely what this trailer teases...
The story on display has gone from one British woman's touch to another. Starting with E.L. James, adapted to the screen by Kelly Marcel and then directed by Sam Taylor-Johnson (this marks her sophomore directorial effort after Nowhere Boy). What's more surprising? That the screenplay comes to us from the writer of Saving Mr. Banks or that the cinematographer is Seamus McGarvey (The Avengers and this year's own Godzilla).
The is a sheen to the presentation but it also looks remarkable cheap and shallow. This is digital cinematography at its most unreal. We see more of Jamie Dornan's skin than that of Dakota Johnson, reminding us that this is far from male gaze. The trailer (perhaps showing the most restraint it is capable of) waits until nearly the 2-minute mark before Grey unlocks the door to his sex dungeon.
Fifty Shades of Grey hits US theaters on February 13th, 2015... just in time for Valentine's Day when it will undoubtedly rule the box office weekend. What do you think of this first look at the film